Raffy is a classic ice cream shop from my city whose old branding tried to feel traditional, but ended up looking outdated and cluttered. I reimagined it as a passion project, drawing inspiration from vintage ice cream parlors, creating a new logo, a refined yet fresh color palette, and elegant typography that still feels warm and approachable. The result is a brand that stays true to Raffy’s roots while better reflecting the cozy, artisanal experience of visiting the shop.

This visual identity is available to purchase by one client who is interested in my Brand Vault service.