tyle is a platform that simplifies discovering and sharing recommendations for physical locations through personal affinity and shared connections. I developed a brand identity rooted in the concept behind its name—like tiles, experiences are never singular. They come together piece by piece to form something bigger. The identity mirrors how users gather and curate their own “tiles” to shape meaningful experiences.

The result is a scalable and distinctive brand that visually expresses tyle’s core belief: the world is built from many pieces, and every connection adds to the bigger picture.