A creative studio crafting emotion-driven brands that tell your story, stand out, and connect. Through intentional design, I transform your vision into a brand that resonates with the people who matter most.
Starting or scaling a business means everything is moving fast and your branding is often the last thing to catch up. That’s where I come in. I help passionate founders turn raw vision into a clear, confident brand built to grow.
Starting or scaling a business means everything is moving fast and your branding is often the last thing to catch up. That’s where I come in. I help passionate founders turn raw vision into a clear, confident brand built to grow.
We’re probably a great fit if…
We’re probably a great fit if…
You value collaboration
You want to feel heard and involved in the process, while trusting your designer’s expertise to guide the creative direction.
You appreciate a clear process
You like working through a simple, structured process with defined phases, timelines, and no guesswork.
You want to feel proud of your brand
You want a brand identity that reflects the quality of your business—something you’re excited to share with the world.
You’re thinking long-term
You want a visual identity that stands strong today and grows with your business as it evolves.
I'M ALL ABOUT
Strategy
Every decision starts with intention. I dig deep into your vision, audience, and goals to build a strategic foundation that guides every creative move.
Strategy
Every decision starts with intention. I dig deep into your vision, audience, and goals to build a strategic foundation that guides every creative move.
Creativity
Creativity is how strategy comes to life. I craft distinctive visual identities that feel emotionally rich, thoughtfully designed, and impossible to ignore.
Creativity
Creativity is how strategy comes to life. I craft distinctive visual identities that feel emotionally rich, thoughtfully designed, and impossible to ignore.
Communication
I prioritize open, transparent communication throughout the process, keeping you informed, involved, and confident from start to finish—no surprises, just a smooth, collaborative experience.
Communication
I prioritize open, transparent communication throughout the process, keeping you informed, involved, and confident from start to finish—no surprises, just a smooth, collaborative experience.
Impact
Design should do something. I create brands that don’t just look good, but drive real connection, recognition, and growth.
Impact
Design should do something. I create brands that don’t just look good, but drive real connection, recognition, and growth.
MEET THE DESGINER
MEET THE DESGINER
Hey! I'm Lucía, the founder & creative behind Macanuda Studio
Hey! I'm Lucía, the founder & creative behind Macanuda Studio
I believe great branding starts with understanding people. I founded Macanuda Studio to help ambitious entrepreneurs translate their vision into brands that feel clear, confident, and true to who they are. I value open communication and structure as much as exploration and creativity, because the best work happens when the process feels just as intentional as the outcome.
I believe great branding starts with understanding people. I founded Macanuda Studio to help ambitious entrepreneurs translate their vision into brands that feel clear, confident, and true to who they are. I value open communication and structure as much as exploration and creativity, because the best work happens when the process feels just as intentional as the outcome.
What past clients have said
Lucia absolutely nailed our branding. We really appreciated how clearly and calmly she walked us through the entire process from start to finish. Importantly, it’s hard to put a value on the peace of mind you get from knowing your project is in safe hands — it frees up your mental bandwidth to focus on everything else. She just got it from day one. A total star.
- JAMES, CHEEKY BEACON
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
- SEBASTIAAN, URBAN KITCHEN
Lucia is so amazing! Could have asked for a better brand concept! So excited for when we rebrand using her ideas!
- VANESSA, FAIRY
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
- GÜRTAN, BEGRA
Lucia is so incredibly talented. Everything about the process was easy and simple. I had no idea that the final brand identity could have captured my vision so perfectly. She is timely, communicative, and so creative. I would recommend her to anyone!! Looking forward to working with her again on additional items for the brand.
- GABRIELLE, TYLE
Lucia was clear in her communication, flexible to our needs, and responsive to feedback. We loved the final product! Would work with her again.
- ANNIE, RAY OF JOY THERAPY
Working with Lucia was a great experience. She took the time to understand my vision and translated it into a strong and cohesive visual identity. Her creativity, attention to detail, and willingness to refine ideas made the process smooth and enjoyable. The final outcome was exactly what I was looking for, and I highly recommend her to anyone looking for a talented and professional designer.
- AZIZ, AZZ
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to).
- ELIZA HEPNER, MODERN TAX
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
- BECCA, WHEN WE THINK
Lucia was great to work with—super responsive, professional and asked for my feedback through the process. She has a lot of knowledge and is easy to communicate with—would highly recommend, I love our final product!
- GIA, JOONEE
Lucia absolutely nailed our branding. We really appreciated how clearly and calmly she walked us through the entire process from start to finish. Importantly, it’s hard to put a value on the peace of mind you get from knowing your project is in safe hands — it frees up your mental bandwidth to focus on everything else. She just got it from day one. A total star.
- JAMES, CHEEKY BEACON
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
- SEBASTIAAN, URBAN KITCHEN
Lucia is so amazing! Could have asked for a better brand concept! So excited for when we rebrand using her ideas!
- VANESSA, FAIRY
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
- GÜRTAN, BEGRA
Lucia is so incredibly talented. Everything about the process was easy and simple. I had no idea that the final brand identity could have captured my vision so perfectly. She is timely, communicative, and so creative. I would recommend her to anyone!! Looking forward to working with her again on additional items for the brand.
- GABRIELLE, TYLE
Lucia was clear in her communication, flexible to our needs, and responsive to feedback. We loved the final product! Would work with her again.
- ANNIE, RAY OF JOY THERAPY
Working with Lucia was a great experience. She took the time to understand my vision and translated it into a strong and cohesive visual identity. Her creativity, attention to detail, and willingness to refine ideas made the process smooth and enjoyable. The final outcome was exactly what I was looking for, and I highly recommend her to anyone looking for a talented and professional designer.
- AZIZ, AZZ
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to).
- ELIZA HEPNER, MODERN TAX
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
- BECCA, WHEN WE THINK
Lucia was great to work with—super responsive, professional and asked for my feedback through the process. She has a lot of knowledge and is easy to communicate with—would highly recommend, I love our final product!
- GIA, JOONEE
Lucia absolutely nailed our branding. We really appreciated how clearly and calmly she walked us through the entire process from start to finish. Importantly, it’s hard to put a value on the peace of mind you get from knowing your project is in safe hands — it frees up your mental bandwidth to focus on everything else. She just got it from day one. A total star.
- JAMES, CHEEKY BEACON
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
- SEBASTIAAN, URBAN KITCHEN
Lucia is so amazing! Could have asked for a better brand concept! So excited for when we rebrand using her ideas!
- VANESSA, FAIRY
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
- GÜRTAN, BEGRA
Lucia is so incredibly talented. Everything about the process was easy and simple. I had no idea that the final brand identity could have captured my vision so perfectly. She is timely, communicative, and so creative. I would recommend her to anyone!! Looking forward to working with her again on additional items for the brand.
- GABRIELLE, TYLE
Lucia was clear in her communication, flexible to our needs, and responsive to feedback. We loved the final product! Would work with her again.
- ANNIE, RAY OF JOY THERAPY
Working with Lucia was a great experience. She took the time to understand my vision and translated it into a strong and cohesive visual identity. Her creativity, attention to detail, and willingness to refine ideas made the process smooth and enjoyable. The final outcome was exactly what I was looking for, and I highly recommend her to anyone looking for a talented and professional designer.
- AZIZ, AZZ
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to).
- ELIZA HEPNER, MODERN TAX
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
- BECCA, WHEN WE THINK
Lucia was great to work with—super responsive, professional and asked for my feedback through the process. She has a lot of knowledge and is easy to communicate with—would highly recommend, I love our final product!
- GIA, JOONEE
Lucia absolutely nailed our branding. We really appreciated how clearly and calmly she walked us through the entire process from start to finish. Importantly, it’s hard to put a value on the peace of mind you get from knowing your project is in safe hands — it frees up your mental bandwidth to focus on everything else. She just got it from day one. A total star.
- JAMES, CHEEKY BEACON
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
- SEBASTIAAN, URBAN KITCHEN
Lucia is so amazing! Could have asked for a better brand concept! So excited for when we rebrand using her ideas!
- VANESSA, FAIRY
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
- GÜRTAN, BEGRA
Lucia is so incredibly talented. Everything about the process was easy and simple. I had no idea that the final brand identity could have captured my vision so perfectly. She is timely, communicative, and so creative. I would recommend her to anyone!! Looking forward to working with her again on additional items for the brand.
- GABRIELLE, TYLE
Lucia was clear in her communication, flexible to our needs, and responsive to feedback. We loved the final product! Would work with her again.
- ANNIE, RAY OF JOY THERAPY
Working with Lucia was a great experience. She took the time to understand my vision and translated it into a strong and cohesive visual identity. Her creativity, attention to detail, and willingness to refine ideas made the process smooth and enjoyable. The final outcome was exactly what I was looking for, and I highly recommend her to anyone looking for a talented and professional designer.
- AZIZ, AZZ
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to).
- ELIZA HEPNER, MODERN TAX
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
- BECCA, WHEN WE THINK
Lucia was great to work with—super responsive, professional and asked for my feedback through the process. She has a lot of knowledge and is easy to communicate with—would highly recommend, I love our final product!
- GIA, JOONEE
Lucia absolutely nailed our branding. We really appreciated how clearly and calmly she walked us through the entire process from start to finish. Importantly, it’s hard to put a value on the peace of mind you get from knowing your project is in safe hands — it frees up your mental bandwidth to focus on everything else. She just got it from day one. A total star.
- JAMES, CHEEKY BEACON
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
- SEBASTIAAN, URBAN KITCHEN
Lucia is so amazing! Could have asked for a better brand concept! So excited for when we rebrand using her ideas!
- VANESSA, FAIRY
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
- GÜRTAN, BEGRA
Lucia is so incredibly talented. Everything about the process was easy and simple. I had no idea that the final brand identity could have captured my vision so perfectly. She is timely, communicative, and so creative. I would recommend her to anyone!! Looking forward to working with her again on additional items for the brand.
- GABRIELLE, TYLE
Lucia was clear in her communication, flexible to our needs, and responsive to feedback. We loved the final product! Would work with her again.
- ANNIE, RAY OF JOY THERAPY
Working with Lucia was a great experience. She took the time to understand my vision and translated it into a strong and cohesive visual identity. Her creativity, attention to detail, and willingness to refine ideas made the process smooth and enjoyable. The final outcome was exactly what I was looking for, and I highly recommend her to anyone looking for a talented and professional designer.
- AZIZ, AZZ
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to).
- ELIZA HEPNER, MODERN TAX
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
- BECCA, WHEN WE THINK
Lucia was great to work with—super responsive, professional and asked for my feedback through the process. She has a lot of knowledge and is easy to communicate with—would highly recommend, I love our final product!
- GIA, JOONEE
Lucia absolutely nailed our branding. We really appreciated how clearly and calmly she walked us through the entire process from start to finish. Importantly, it’s hard to put a value on the peace of mind you get from knowing your project is in safe hands — it frees up your mental bandwidth to focus on everything else. She just got it from day one. A total star.
- JAMES, CHEEKY BEACON
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
- SEBASTIAAN, URBAN KITCHEN
Lucia is so amazing! Could have asked for a better brand concept! So excited for when we rebrand using her ideas!
- VANESSA, FAIRY
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
- GÜRTAN, BEGRA
Lucia is so incredibly talented. Everything about the process was easy and simple. I had no idea that the final brand identity could have captured my vision so perfectly. She is timely, communicative, and so creative. I would recommend her to anyone!! Looking forward to working with her again on additional items for the brand.
- GABRIELLE, TYLE
Lucia was clear in her communication, flexible to our needs, and responsive to feedback. We loved the final product! Would work with her again.
- ANNIE, RAY OF JOY THERAPY
Working with Lucia was a great experience. She took the time to understand my vision and translated it into a strong and cohesive visual identity. Her creativity, attention to detail, and willingness to refine ideas made the process smooth and enjoyable. The final outcome was exactly what I was looking for, and I highly recommend her to anyone looking for a talented and professional designer.
- AZIZ, AZZ
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to).
- ELIZA HEPNER, MODERN TAX
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
- BECCA, WHEN WE THINK
Lucia was great to work with—super responsive, professional and asked for my feedback through the process. She has a lot of knowledge and is easy to communicate with—would highly recommend, I love our final product!
- GIA, JOONEE
Lucia absolutely nailed our branding. We really appreciated how clearly and calmly she walked us through the entire process from start to finish. Importantly, it’s hard to put a value on the peace of mind you get from knowing your project is in safe hands — it frees up your mental bandwidth to focus on everything else. She just got it from day one. A total star.
- JAMES, CHEEKY BEACON
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
- SEBASTIAAN, URBAN KITCHEN
Lucia is so amazing! Could have asked for a better brand concept! So excited for when we rebrand using her ideas!
- VANESSA, FAIRY
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
- GÜRTAN, BEGRA
Lucia is so incredibly talented. Everything about the process was easy and simple. I had no idea that the final brand identity could have captured my vision so perfectly. She is timely, communicative, and so creative. I would recommend her to anyone!! Looking forward to working with her again on additional items for the brand.
- GABRIELLE, TYLE
Lucia was clear in her communication, flexible to our needs, and responsive to feedback. We loved the final product! Would work with her again.
- ANNIE, RAY OF JOY THERAPY
Working with Lucia was a great experience. She took the time to understand my vision and translated it into a strong and cohesive visual identity. Her creativity, attention to detail, and willingness to refine ideas made the process smooth and enjoyable. The final outcome was exactly what I was looking for, and I highly recommend her to anyone looking for a talented and professional designer.
- AZIZ, AZZ
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to).
- ELIZA HEPNER, MODERN TAX
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
- BECCA, WHEN WE THINK
Lucia was great to work with—super responsive, professional and asked for my feedback through the process. She has a lot of knowledge and is easy to communicate with—would highly recommend, I love our final product!
- GIA, JOONEE
Lucia absolutely nailed our branding. We really appreciated how clearly and calmly she walked us through the entire process from start to finish. Importantly, it’s hard to put a value on the peace of mind you get from knowing your project is in safe hands — it frees up your mental bandwidth to focus on everything else. She just got it from day one. A total star.
- JAMES, CHEEKY BEACON
Lucia has delivered some killer brands for us over the years. She's creative, flexible in her work and acts quick. Looking forward to working together again in the future.
- SEBASTIAAN, URBAN KITCHEN
Lucia is so amazing! Could have asked for a better brand concept! So excited for when we rebrand using her ideas!
- VANESSA, FAIRY
Lucia gave our brand identity a refreshing and creative update. She designed a full set of Canva templates that are not only visually consistent but also easy to use. Friendly, professional and great to collaborate with!
- GÜRTAN, BEGRA
Lucia is so incredibly talented. Everything about the process was easy and simple. I had no idea that the final brand identity could have captured my vision so perfectly. She is timely, communicative, and so creative. I would recommend her to anyone!! Looking forward to working with her again on additional items for the brand.
- GABRIELLE, TYLE
Lucia was clear in her communication, flexible to our needs, and responsive to feedback. We loved the final product! Would work with her again.
- ANNIE, RAY OF JOY THERAPY
Working with Lucia was a great experience. She took the time to understand my vision and translated it into a strong and cohesive visual identity. Her creativity, attention to detail, and willingness to refine ideas made the process smooth and enjoyable. The final outcome was exactly what I was looking for, and I highly recommend her to anyone looking for a talented and professional designer.
- AZIZ, AZZ
Lucia just got it - our vision, our voice, everything. Nailed the brand, made the process easy, no over-explaining needed. Sharp instincts, zero hassle. Would work with Lucia again (and plan to).
- ELIZA HEPNER, MODERN TAX
Lucia is an absolute dream to work with. She listens, understands and then comes up with amazing ideas. I can't recommend her highly enough for her work or communication. A complete pleasure to work with.
- BECCA, WHEN WE THINK
Lucia was great to work with—super responsive, professional and asked for my feedback through the process. She has a lot of knowledge and is easy to communicate with—would highly recommend, I love our final product!
- GIA, JOONEE